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» Brookson Case Study

K3 helps leading UK accountancy service improve sales and marketing processes with Microsoft Dynamics CRM

Brookson Case Study

» Microsoft Dynamics CRM - Customer Service

Microsoft Dynamics CRM - Customer Service

» CRM: The Winning Strategy in a Challenging Economy

The Role of CRM in a Challenging Economy

CRM: The Winning Strategy in a Challenging Economy

ExactTarget

ExactTarget’s integration with Microsoft Dynamics CRM lets you manage and automate a wide variety of marketing campaigns while maintaining accurate and synchronised data. The seamless integration of Microsoft’s data management tools and ExactTarget’s powerful send engine and email creation tools lets you create, send and track responses to messages to deliver tangible results. The integration between ExactTarget and our Microsoft Dynamics CRM solution lets you:

  • Benefit from email marketing automation capabilities and templates to create date and event-based scenarios that execute automatically

  • Extend personalised, relevant, one-to-one communications from email to the web with ExactTarget's Landing Page functionality

  • Personalise and reinforce subscriber relationships with tailored emails on behalf of your lead generation, service desks and account managers

  • Analyse real-time tracking results to send follow-up messages to an engaged group of subscribers